Privacy Policy
last updated: 1st November 2020


ISTEAL.CO.UK cares about your privacy and the security of your information. We want you to understand how we handle your information. We also want you to know your rights and choices. This Privacy Policy describes how we handle your information when you use the website WWW.ISTEAL.CO.UK (the “Site”), our pages or ads on social media networks (“Social Media Pages”), HTML-formatted email message that we send to you (“Emails”), our offline contacts and any other services where we gather information from you and also refer you to this Privacy Policy (“Other Services”) (collectively referenced in this Privacy Policy as the “Services”). 

Table of contents:

  1. How are changes to this privacy policy communicated?
  2. What information do we gather about you?
  3. What do we do with the information we gather?
  4. With whom do we share the information we gather?
  5. What about sensitive Personal Information?
  6. How do you protect my information?
  7. What are your rights?
  8. How long do we retain data?
  9. What about links to third party services?
  10. What is our legal basis?
  11. How can you contact us?
  12. How are changes to this privacy policy communicated?

1. How are changes to this privacy policy communicated?

We periodically update this Privacy Policy. We will post any changes on this page by updating this policy.

If we make a significant or material change in the way we collect, use or share your personal information, we will notify you at least 30 days prior to the changes taking effect. We will do this via email or prominent notice within the Services. If you object to any change, you can stop using the Services.

After we post any changes on this page, your continued use of the Services is subject to the updated Privacy Policy.


  1. What information do we gather about you?

The information we collect depends on the context and it is information about you that can personally identify you—either on its own or when combined with other information.

The following describes the information we collect and how we obtain it:

Information collected through our services.

  • Information you voluntarily give us
  • When you sign up to receive our emails, newsletters or other communications, we collect your email address;
  • When you contact our customer service, or request any other assistance, we collect information from you;
  • When you choose to post content that other users can read (e.g., comments on our blog), anyone can read, collect, and use any personal information that accompanies your posts. We do not have to publish any of your content. If the law requires us to take down, remove, or edit your personal information, we will comply to the required extent;
  • When you choose to take a survey, whether online or offline, or participate in an in-person reader interview, we gather information about you.
  • If you disclose any personal information relating to other people to us or to our service providers (see below for the definition of “service provider”) in connection with our services, you represent that you have the consent from all those contacts to do so and to permit us to use the information in accordance with this Privacy Policy.


Information collected automatically

  • Through Tracking Technologies in Your Browser or Device:
  • Like many services, our Services use tracking technologies. These technologies include cookies, web beacons, tags and scripts, software development kits (or SDKs) and beyond. They help us monitor traffic, improve the Services and make it easier and relevant for your use.
  • We track and store data about how you visit and use the Services, particularly through our Site. The items we log include:
  • Your Media Access Control (MAC) address
  • Your computer type (Windows or Mac)
  • Your screen resolution
  • Your IP address
  • Your location
  • Your operating system name and version
  • Your device manufacturer and model
  • Your browser provider and version
  • Your browser language
  • Your internet service provider name
  • The URLs of any pages you visit on our Site
  • Device identifiers
  • Advertising identifiers
  • Additional “traffic data” such as time of access, anonymous visitor ID, traffic channel, traffic source, traffic medium, campaign name, date of access, session identification number, access times, and referring website addresses;
  • Search terms and results;
  • Other usage information.

We combine this data with other information we collect about you. For more information about tracking technologies on the Services, and how to manage them, read our Cookie Policy.

If your computer doesn’t accept our tracking technologies, you cannot access certain parts of our Services (e.g. comments). Because the “Do Not Track” browser-based standard signal has yet to gain widespread acceptance, we don’t currently respond to those signals.


Information collected from other sources.

  • Social media platforms and other third-party services: (Social media platforms include Facebook. Third-party services include MailChimp). We receive information from you when you interact with our pages, emails, groups, accounts or posts on social media platforms. This includes aggregate data on our followers (e.g., age, gender and location), engagement data (e.g., “like,” comments, shares, reposts, and clicks), awareness data (e.g, number of impressions and reach) and individual users’ public profiles.

We are always improving our products and services, and we create new features regularly. These updates sometimes require us to collect new information, or use what we already have differently. If there is a significant or material change in the way we handle your personal information, we will notify you as detailed above.


  1. What do we do with the information we gather?

We provide the user with the optimal buying choices. We use your information to help you use and navigate our services, such as:

  • Sending service-related communication (e.g., changes to our policies)
  • Providing customer service
  • Send you newsletters and emails
  • Letting you take part in contests, sweepstakes, promotions, surveys and comments
  • Optimize or improve our products, services and operations
  • Arrange access to and communicate with you about your account
  • Respond to your inquiries, requests, suggestions or complaints
  • Send you information about features and enhancements of the Services

We personalize your experience. We perform statistical and marketing analyses of users of our services. We highlight articles you might be interested in. We also show you promotions, products or services we believe you’ll find interesting based on usage data.

We allow you to share user-generated content. Any information you disclose in your content becomes public – along with your chosen screen name and uploaded photo.

We develop products and services, and do analysis. We study data on our user’s purchase and usage behaviours; this helps us make business and marketing decisions.

We carry out administrative tasks. We verify that our internal processes work as intended, and comply with legal, regulatory and contractual requirements. We detect and prevent cyber-attacks or unauthorized robot activities. We assess our user’s satisfaction and our customer care team. This can involve outside companies, agents or contractors (“service providers”) with whom we share your personal information for these purposes (discussed further below).

We allow for personalized advertising on our services. We gather data and work with third parties to provide you with advertising, including personalized ads. This data comes from ad tracking technologies (e.g., cookies), data collected as you use our services (e.g., your reading history), data from advertisers or advertising vendors (e.g., demographic data) and anything inferred from any of this information based on your activity on the Services or activity on third-party sites and applications.

Additional notes:

We try to limit how our third-party advertising technology vendors use the information they gather from you. Many of these providers require us to enter into contracts that allow them to optimize their own services and products, or that help them create their own. Essentially, these providers combine any information they gather about you from our services with information they receive from their other clients. This helps them target advertisements to you on behalf of their other clients, not just us

We advertise our services to you. We market our services to you. We serve ads through the website and services operated and owned by third parties. Often, these ads are targeted at people who have visited the Site but have not purchased anything. Often these ads are targeted at people with similar traits or behaviours to our Services users.

We aggregate (or de-identify) personal information into larger findings. Sometimes we aggregate or de-identify information so that it will no longer identify you, under applicable laws. This helps us better understand and represent our users, such as when we measure ad performance statistics or compile survey results. We can use and disclose this aggregated or de-identified information for any purpose, unless an applicable law says otherwise.


  1. With whom do we share the information we gather?

We will only share your information collected via our services to other companies as described in this Privacy Policy. We share information collected from you with our parent company and affiliates for the purposes listed in this policy.

We share information collected from you with service providers, as defined above, to provide support services or perform functions on our behalf, such as marketing, analytics, and customer service. We sometimes allow them to use aggregated or de-identified information for other purposes, in accordance with applicable law.

There are situation when we share your information with third parties beyond our service providers. We never share your email address with these third parties without your consent, except in encrypted form to engage in the matched ads process described above.

We can preserve or share personal information if the law requires us to do so. We can also preserve or share personal information if we believe it would be necessary to:

Comply with the law or with legal process;

Protect and defend our rights and property;

Protect against misuse or unauthorized use of our services;

Protect the safety or property of our users or the general public (e.g., if you provide false information or attempt to pose as someone else, we could share your information to help investigations into your actions); and cooperate with government authorities.

In the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings), we would have a legitimate interest in disclosing or transferring your information to a third party – such as an acquiring entity and its advisors.

We share information with third parties to help us determine how people use parts of our services so we can improve these services and develop new product offerings.

  1. What about sensitive Personal Information?

We generally do not want to gather any sensitive information about you. This includes:

  • Your national insurance number;
  • Your racial or ethnic origin;
  • Your political opinions;
  • Your religion or other beliefs;
  • Your health, biometrics or genetic characteristics;
  • Any trade union membership;
  • Any criminal background.

There are rare situations when we request this information (e.g., surveys), but you can decline to answer. Outside those situations, we would prefer you never share that information with us.


  1. How do we protect your information?

We protect your personal information with a series of organizational, technical and physical safeguards – but we cannot guarantee its absolute security. If you have reason to believe that your interaction with us is no longer secure, notify us immediately.


  1. What are your rights?

If you do not want to receive email newsletters from us, you can unsubscribe from them by following the “unsubscribe” instructions near the bottom of the email. You can also send a request to We will comply with your request(s) as quickly as we can. This opt out request, won’t prohibit us from sending you important non-marketing notices. We do not share your personal information with third parties for their direct marketing purposes.

How you can access, change, delete, or update your personal information or exercise your right to know about your Personal Information collected, disclosed, or sold?

We might need to keep certain information for recordkeeping purposes, or to complete a transaction you began prior to requesting a change or deletion (e.g., when you enter a promotion, you may not be able to change or delete the personal information provided until after the completion of such promotion).

In some cases, your request doesn’t ensure complete removal of the content or information (e.g., if another user has reposted your content).


  1. How long do we retain data?
  • It depends. We store your personal information for as long as needed, or permitted, based on the reason why we obtained it (consistent with applicable law). When deciding how long to keep your information, we consider:
  • How long we’ve had a relationship with you, or provided our services to you.
  • Whether we are subject to any legal obligation (e.g., any laws that require us to keep transaction records for a certain period of time before we can delete them).
  • Whether we have taken any legal positions (e.g., in connection with any statutes of limitations).
  • Rather than delete your data, we might de-identify it by removing identifying details.


  1. What about links to third party services?

This Privacy Policy does not address and we are not responsible for, the privacy, information or other practices of any third parties, including any third party operating any website or service to which our services link. In addition, we are not responsible for the information collection, use, disclosure or security policies or practices of other organizations such as Facebook, Twitter, Google, Microsoft, Pintrest, Instagram or any other app developer, app provider, social media platform provider, operating system provider, wireless service provider or device manufacturer, including with respect to any personal information you disclose to other organizations through or in connection with our Social Media Pages.


  1. What is our legal basis?

We only collect, use or share information about you when we have a valid reason. This is called “lawful basis.” Specifically, this is one or more of the following:

  • The consent you provide to us at the point of collection of your personal information
  • The performance of the contract we have with you
  • The compliance of a legal obligation to which we are subject or
  • The legitimate interests of ISTEAL.CO.UK, a third party or yourself. “Legitimate interest” is a technical term under international laws, including the European Union General Data Protection Regulation. It means that there are good reasons for the processing of your personal information and that we take measures to minimize the impact on your privacy rights and interests. “Legitimate interest” also refers to our use of your data in ways you would reasonably expect and that have a minimal privacy impact.

We have a legitimate interest in gathering and processing personal information, for example: (1) to ensure that our networks and information are secure; (2) to administer and generally conduct business within ISTEAL.CO.UK; (3) to prevent fraud; and (4) to conduct our marketing activities.


  1. How can you contact us?

If you have any questions, email us at or write us at:

aIa design LTD
110 Padstow Road
United Kingdom

Thank You,
aIa deSign